Email marketing is a digital marketing strategy used by Brandtag that involves sending targeted emails to a group of subscribers or customers with the goal of building relationships, promoting your products or services, and driving engagement or conversions. Email Marketing is one of the most effective and widely used methods for reaching and communicating with target audiences, offering numerous benefits for businesses of all sizes.

How does Email marketing work?:

• Building an Email List: The foundation of email marketing is a permission-based email list of subscribers who have opted in to receive communications from a business. Subscribers can join an email list through various channels, including website sign-up forms, lead magnets, social media, events, or in-store promotions.

• Segmentation and Targeting: Brandtag can segment email lists based on various criteria such as demographics, interests, purchase history, behavior, or engagement level. Segmentation allows for personalised and relevant messaging, ensuring that each subscriber receives content tailored to their preferences and needs.

• Creating Interesting Content: We craft engaging and valuable content to include in email campaigns. This content may include promotional offers, product announcements, newsletters, blog posts, industry updates, event invitations, customer stories, and more. The key is to provide content that resonates with the audience and encourages them to take action.

• Designing Email Templates: Brandtag can create templates in order to create visually appealing and professional-looking emails. These templates typically include branding elements, layout structures, images, text formatting, and calls-to-action (CTAs) to guide recipients towards desired actions.

• Automating Campaigns: Brandtag can use automation to set up  automated email campaigns that can be triggered by specific actions or events, such as welcome emails, abandoned cart reminders, birthday greetings, or post-purchase follow-ups. Automation streamlines the email marketing process, saves time, and delivers timely and relevant messages to subscribers.

• Testing and Optimisation: Brandtag continuously tests different elements of email campaigns, such as subject lines, sender names, content formats, CTAs, and sending times to identify what resonates best with an audience and drives the highest engagement and conversion rates. Optimisation efforts are aimed at improving campaign performance and maximising results.

Our Clients

Finfloor

Perfect Glass

Alfia Auto

iFloors

Inovar Floor

Inspire Lifestyle Furniture

Connecta-Floor

Desert Breeze Yoga

Cottonwood Floors

Inspire Rentals

Gearzone

Boutique Bachelorette

Styler Scrubs

Tandem Events

Emigration Assist

Genesis Environmental

• Cost-Effective:
  Compared to traditional marketing channels, Brandtag’s email marketing is relatively inexpensive. With email marketing services, you can reach a large audience for a fraction of the cost of other advertising methods.
• Higher ROI:
  Email marketing consistently delivers one of the highest returns on investment (ROI) of any marketing channel. With the ability to target specific segments of your audience and track performance metrics like open rates and click-through rates, Brandtag can optimise your campaigns for maximum effectiveness.
• Increased Brand Awareness:
  By regularly sending emails to your audience, Brandtag helps to keep your brand top-of-mind and reinforce brand awareness. Consistent communication helps build trust and credibility with your audience, leading to increased brand loyalty and customer retention.

• Driving Traffic and Conversions:
  Email marketing is an effective way to drive traffic to your website, blog, or landing pages. Brandtag can use links to your website or eve promotiional offers you have to encourage recipients to take action and convert into customers.
• Measurable Results:
  Brandtag provides detailed analytics for your email marketing campaigns that allow us to track the performance of your campaigns in real-time. Metrics like open rates, click-through rates, conversion rates, and revenue generated enable you to measure the success of your email campaigns and make data-driven decisions for optimisation.

• Easy to Scale: Whether you’re a small business or a large enterprise, Brandtag’s email marketing services can scale with your business needs. You can easily grow your email list, send targeted campaigns to different segments, and automate processes as your business expands.
• Integration with Other Marketing Channels: Brandtag can integrate email marketing with other marketing channels such as social media, CRM software, and e-commerce platforms. This allows us to create cohesive marketing campaigns for your business that span multiple channels and maximize your reach and impact.