Google Ads is an online advertising platform developed by Google which allows Brandtag to display ads on Google’s search engine results pages (SERPs), as well as on Google’s network of partner websites through the Google Display Network (GDN) and YouTube for your business.

Google Ads operates on a pay-per-click (PPC) model, where we bid on keywords relevant to your target audience. When users conduct searches on Google using those keywords, Google displays relevant ads alongside the search results. You only pay when users click on their ads, making it a cost-effective and performance-based advertising solution.

Here’s how Google Ads marketing works:

• Keyword Research: Identifying relevant keywords and phrases that a target audience is likely to use when searching for products or services on Google.

• Campaign Setup: Brandtag creates campaigns within the Google Ads platform, specifying details such as budget, bidding strategy, targeting criteria, ad formats, and scheduling which you can provide if needed.

• Ad Creation: Brandtag designs compelling ad creatives, which include headlines, descriptions, and display URLs. These ads are tailored to attract clicks and drive conversions. Google offers various ad formats, including text ads, responsive search ads, display ads, video ads, shopping ads, and more.

• Targeting: Defining the target audience based on factors such as location, language, demographics, interests, and device types. Advanced targeting options, such as remarketing and custom audience lists, can also be used to reach users who have previously interacted with a website or shown interest in a specific products or services.

• Bidding and Budget Management: Setting bids for chosen keywords and specifying a maximum daily budget for each campaign. Bids determine the ad’s placement and visibility on the search results page, with higher bids typically leading to better ad positioning.

• Monitoring and Optimization: Brandtag continuously monitors the performance of Google Ads campaigns, analysing key metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on investment (ROI). Based on performance insights, bids, ad copy, targeting criteria, and other campaign settings can be adjusted to optimise results and maximize ROI for your business.

• Conversion Tracking: Brandtag also tracks conversions, such as website visits, form submissions, purchases, or other desired actions, using Google’s conversion tracking tools. This allows us to measure the effectiveness of ads and attribute conversions back to specific campaigns, keywords, or ad variations.

Our Clients

Finfloor

Perfect Glass

Alfia Auto

iFloors

Inovar Floor

Inspire Lifestyle Furniture

Connecta-Floor

Desert Breeze Yoga

Cottonwood Floors

Inspire Rentals

Gearzone

Boutique Bachelorette

Styler Scrubs

Tandem Events

Emigration Assist

Genesis Environmental

• Targeted Advertising: Brandtag can use Google Ads to target your ads based on factors like keywords, location, device type, demographics, and even specific websites your audience visits. This level of targeting ensures your ads will be seen by the right people at the right time.

• Measurable Results: Brandtag can track the performance of your campaigns on your behalf in real-time. We can see metrics like clicks, impressions, conversions, and ROI, which enables us to optimise your campaigns for better results.

• Flexible Budgeting: Google Ads works on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. Additionally, you have full control over your budget, allowing you to set daily or monthly limits and adjust them accordingly.

• Quick and Easy Setup: Setting up a Google Ads campaign is relatively quick and straightforward. Brandtag will create ads, choose your targeting options, set your budget, and launch your campaign for you with minimal time.

• Increased Visibility: Google is the most popular search engine, with billions of searches conducted every day. By advertising on Google, Brandtag can help increase your brand’s visibility and reach potential customers who are actively searching for products or services like yours.

• Ad Extensions: Google Ads offers various ad extensions, such as sitelinks, callouts, and location extensions, which allow you to provide additional information and allow Brandtag to make your ads more compelling.

• Remarketing: Google Ads allows you to target users who have previously visited your website or interacted with your brand. This enables Brandtag to re-engage with these users and encourage them to complete a purchase on your website or take another desired action for your business.

• Global Reach: Google Ads gives you access to a vast audience worldwide. Whether you’re targeting customers locally, nationally, or internationally, Brandtag can use Google Ads to help you reach your desired audience wherever they may be.

• Competitive Advantage: Our Google Ads services allow you to stay ahead of your competitors by doing our absolute best to ensure that your ads are appearing at the top of search results for relevant keywords. With effective ad copy and targeting strategies, Brandtag will aid your business in outperforming competitors and attracting more customers.